Ultimately, the future of McDonald's hinges less on having specific cheap options or limited-edition items and more on seizing the right moments — those that spark viral interest and bolster the ...

Below are some of her techniques. Not all of them are used in fast-food ads—fake ice cream, for instance, probably wouldn't appear in menu photos. The restaurants wouldn't talk to us about their ...

The study by Bite Back, the University of Liverpool and Impact on Urban Health claims children in the most deprived areas are being swamped with ads from fast food brands, and calls for the scope of ...