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The British arm of discounter Lidl is rolling out a 'Live Well' logo to help shoppers identify healthy products.

Lidl GB is adding a new health marker to its own-label products to help customers easily identify products that are healthy ...

The Lidl Live Well logo has been developed in collaboration with the British Nutrition Foundation (BNF) and builds on the ...

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With the launch, Lidl has committed to having 10% of own-label food products meet the Live Well criteria by 2030.

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The move builds on the discounter’s commitment made earlier this year to increase the proportion of plant-based foods it sells by 20% by 2030. The launch of the new logo will also see Lidl committing ...