On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

Rather than a font inspired by brand assets, the stunt font from Cheetos is inspired by brand experience. Designing custom fonts based on a brand’s logo has become something of a flex for companies ...

Personalized jewelry is a thoughtful gift that, if chosen well, will be cherished for decades. But with so many jewelry brands offering the same bland birthstone pendants and initial necklaces, it ...