and it stays with the slimmed-down GSK brand, though in a darker hue than before. The color is also inverted: The previous logo used white letters against an orange background, but now the text is ...

A white-haired woman moving boxes a table around ... The mostly unbranded—except for a small GSK logo in the corner—spot sends the viewer to the RSVandMe.com website for more information.

Housed in a redesigned shape known as the "signal", the new GSK logo always points the way ahead. The identity system flexes, adapts and moves to engage audiences across all the digital ...