Looking ahead, with a whole new type of candidate in mind, here’s what businesses should be considering sooner rather than ...

From smart toys and virtual assistants to personalised learning platforms, Gen Alpha is surrounded by AI-powered devices.

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Parenting experts explain why older generations consider Generation Alpha as disrespectful. "Gen Alpha has grown up in a time when global issues are highly visible, multiple viewpoints are ...

In 2023, Gen Alpha was the most racially and ethnically diverse generation, with whites making up less than half of the population of people born in the Gen Alpha birth years (2013 to present).

Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape society like never before. Described by experts as "mini ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be ...

Gen Alpha still aspires for some traditional jobs. The report found that 20% want to be a doctor or nurse, 15% hope to be an athlete, and 14% are looking to become a teacher.

Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and ...