The Vietnam War ended before most of the current population was born, but like many young people Hoang Ha Linh was swept up ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

Vietnam's banking sector is undergoing clear segmentation, with a widening gap between institutions and a declining industry-wide willingness to pay a premium.