Gen Alpha is the first generation to grow up fully immersed in AI, streaming, hybrid education, and digital social life.

Looking ahead, with a whole new type of candidate in mind, here’s what businesses should be considering sooner rather than ...

Apple’s bold orange edition of the iPhone 17 Pro Max blends visual strategy with emotional appeal, targeting Gen Z with style ...

Welcome to Britain in the age of Generation Alpha: radical and unpredictable.

Generation Alpha’s internet lingo is mutating faster than teachers, parents and AI models can keep up – potentially exposing youngsters to bullying and grooming that trusted adults and AI ...

A study looked at AI and content moderation. It found models struggle with Gen Alpha's slang.

Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise stronger, more resilient kids in a tech-filled world.

These side hustles are also reshaping how they use screen time. Gen Alpha now spends 3.5 fewer hours per week on screens for entertainment or relaxation compared with Gen Z.

Gen Alphas are not just consumers; they are active architects in the fintech revolution. Their early adoption of digital finance tools is shaping their understanding of money and financial management.

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has changed.