PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

How one beauty editor finally broke up with her straighteners after 15 years – and was thanked with healthier hair and a ...

Nicole Kidman's wigs are about as infamous as her AMC theaters ad, but the hair chameleon has a pretty valid and relatable ...

CURLY Princess Andre has left fans shocked after committing the ultimate hair sin. The beauty-obsessed 17-year-old is known ...

Meghan Markle was "not pleased" with the outcome of her experience of using box hair dye, a hair expert exclusively told GB ...

A family seeks justice after a stylist cut off an 11-year-old girl’s hair when the mother refused to pay a $25 late fee.

Quick explainer: the treatment works in three main steps. First, Libby washed my hair with gentle clarifying shampoo ...

The latest brand to get in on the action is ghd, which has just launched its first triple waver. The new tool is designed to ...

A group of organizations united to demand the FDA issue an immediate ban on formaldehyde in hair-straightening products.

The Dyson Air Wrap iD Multi-Styler and Dryer promises to do all the hair styling work for you, but how good is it? Beauty ...

From soft and bouncy pixie curls to sleek bone-straight strands, there’s just something about wearing a high-quality wig that ...

Hair experts explain what causes frizz and how to avoid it. Here, find 20 anti-frizz hair products for all hair types.