As a beauty editor who tests K-beauty launches for a living, I’ve noticed a surge of Korean serums. If you haven’t ...

Makeup trends may fluctuate, but dewy, smooth skin is always in—hence the sustained popularity of K-beauty’s glass skin trend ... of my favorite Korean skin care products.

this aligns with the global shift towards skin care as a vital aspect of self-care and wellness. “Overall, the glass-skin trend reflects a broader desire for natural-looking beauty and consumer ...