In his perennial search for equipment to help his game, Dan Murphy challenged the Ping engineers to build a prototype club ...

Golf equipment marketing tends to simplify complex concepts. For example, this oversimplification creates a tidy equation in ...

Golf brands are like the players themselves: they evolve over time, developing new strengths while addressing weaknesses. Yet ...

Can switching out a simple, inexpensive piece of equipment like your golf tee give you extra yards? Here's what the research ...

TaylorMade is releasing Rory McIlroy's custom RORS·Proto irons to the public for a limited time. The irons, based on the ...

L ooking to learn what you need to know about the latest new products from Newton Golf? These handy thumbnails will keep you ...

What you need to know: TaylorMade is making available from May 1-15 the RORS ∙ PROTO irons muscleback blade model used by Rory McIlroy. Availability/Price: The irons can be ordered at ...

The best golf rangefinders are designed to provide quick and accurate measurements to objects or hazards on the course. Here ...

At the intersection of golf, fashion and lifestyle, Redan reimagines what a brand can be-with global perks, concierge travel ...

Even good golfers sometimes fall foul of mistakes when it comes to their equipment, which can have a big impact on the ...

Tyler Collet smashed the PGA Professional Championship record with a 10-shot victory. Collet led 20 club professionals who qualified for the PGA Championship at Quail Hollow.