Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

The U.S. District Court for the Eastern District of Virginia will now consider remedies for Google's conduct, including divestiture from Google Ad Manager ... business model offers to users ...

San Diego, April 23, 2025 (GLOBE NEWSWIRE) — Tealium is helping brands achieve an average 25% increase in return-on-ad ... Google, Meta, Snap, and more – to provide brands with full-funnel insights ...

According to reports, advertising accounted for approximately 75% of Alphabet's $350 billion revenue in 2024, but the Google Network business (which includes the adtech components in question) ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Opinion: Baruch College's Nizan Geslevich Packin says Google's partial court loss over its advertising technology highlights ...

Search Engine Land » PPC » Google Ad spend continues to outpace traffic volume: Report Chat with SearchBot Please note that your conversations will be recorded. Google search ad spending grew 9% ...

The government wants at least to break off Google Ad Manager, which is part of the Network group. Ad Manager made up 4.1% of Google’s revenue and only 1.5% of its profit in 2020. Newer numbers ...

Google’s ad tech tools, like Google Ad Manager, are central to how ads are bought and sold online. The judge found that Google’s control over these tools stifles competition, which can lead to ...

the company could be forced to divest key ad tech assets like Google Ad Manager. Following last week’s ruling in Google’s AdTech antitrust case, brought up by the DOJ, Google is now trying ...

The Department of Justice has already suggested that Google should sell off Google Ad Manager. However, Google has plans to appeal against its tools having "adverse" impacts. The ruling in Alexandria, ...