Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO branding and perhaps a signal that the brand would shift once again. To ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

For HBO Max Content Chairman Casey Bloys ... The name change also came with a new logo that includes HBO and replaces the bright royal blue of the previous design with a subtle golden or silver ...

HBO Max is the new, old name for streaming service Warner ... Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Discovery announced during a media presentation in New York City on ... series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem ...