But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The Triomphe bag is an unmistakable signature of the modern Celine era. The purse debuted in 2018 under the house’s former ...

Car brands have become a mainstay of Milan design week in recent years. Here, we round up the key automotive moments from ...

Then the shock. The precipitous falling, falling, falling down the draft board.

Operating in 13 countries, including Singapore, Australia, the UK, New Zealand, China and Malaysia, ComfortDelGro is ...

Many reports confirm West's influence in the early years of brand development. More than simply a casual comment, Kanye's hand-drawn logo reflected his creative perspective. Fans and industry ...

The logo for his tavern on Martha’s Vineyard transformed ... Morgan and Brooke All four sons have had their hand in the family business at various points, including working at retail stores ...

Kering’s pricing power is strong, resulting in gross margins at the higher end of the peer range (mid-70% reported and in the 80% range, channel-adjusted). Absolute pricing of Gucci’s handbags is in ...

Rebranding is a strategic marketing initiative in which a business changes its visual components, such as logos and colour ...