Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Sanrio Mascot Gets His Biggest Build-a-Bear Release Yet With Jumbo Plush Toy Build-a-Bear's Sanrio® Hello Kitty® and Friends Giant Cinnamoroll™ Stuffed Animal with Gifting Bow plushie gives ...

Only the latest Build-a-Bear collab with the Hello Kitty-adjacent characters, fans can now bring home one pup or the entire litter. Hello Kitty's Sanrio collaborates with Angel Heart for new ...