The 1990s were a defining era in fashion, marked by a cultural shift that embraced rebellion, individuality and effortless cool.

Initially, it was characterised by loose-fitting clothing, athletic wear, bold colours, and streetwear brands, reflecting the culture's influence. Over the decades, the hip-hop style has evolved ...

True Religion’s distinctive, $400 jeans were everywhere in 2005, with billboard and magazine campaigns featuring blonde, tanned and toned models standing in wild prairies.  Twenty years and two ...

Yet, through it all, one element has remained the foundation of hip-hop style, and thus, of broader fashion trends: Classic sneakers. Whether it was the rapper brand, all-baggy-everything era of ...

Hip-hop has long been a driving force behind the popularity of luxury watches, turning brands like Rolex, Audemars Piguet, and Richard Mille into cultural staples. From iconic lyrics to flashy ...