AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

David has helped thousands of clients improve their accounting and financial systems, create budgets, and minimize their taxes. Investopedia / Paige McLaughlin Social media marketing (also known ...

As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more authentic and impactful activations; Reimagined, customizabl ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

If you see Sumayya Sirajudeen walking across the University of San Diego (USD) campus, it’s likely you’ll catch her talking ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...

In April 2023, a House subcommittee released a report documenting ... to pressure social media companies into censoring true information, jokes, satire, political reporting, and analysis, all ...

To frame the EU action aimed at protecting children online, the EU has adopted various declarations and strategies. The European declaration on digital rights and principles emphasises the importance ...