Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

To stay on track, leaders need to help their teams prioritize high-impact projects, streamline workflows and embrace ...

BOSTON, April 17, 2025 /PRNewswire/ -- The outlook for upper-income American consumers' future spending has plunged in the face of the recent tariff-induced turmoil in equity markets threatening to ...

Your LinkedIn posts could go viral tomorrow. Learn the 4 key steps to creating LinkedIn content that spreads naturally, grows ...

So you put in the work: you signed the influencers, you wrote the brief, you approved the content… and your social media ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Market stabilizes amid tariff policy uncertainty. Explore how financial markets may curb aggressive trade actions, avoiding ...

This week's newsletter examines key trends shaping the theatre world, beginning with an Actors' Equity report revealing increased contracts for actors of color alongside a decline for women. We then ...

AI-Powered Brand Fit Score: Proprietary metric that provides an instant assessment of how well a creator's content aligns with a brand's social presence, helping marketers make smarter, faster ...

With the growth in the digital world, content has taken center stage. A skillfully crafted narrative and capturing elements within it are not the only things that need to be ...

Bootleg is the latest startup hoping to make a business from selling concert recordings to fans as soon as the show ends.