Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...