Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers unveil a groundbreaking method to stimulate retinal M cells, creating a new color, "olo," beyond human vision's ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

Explore the surprising limits of human ocular perception and the range of sights we can and cannot detect.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

THE world is full of colour - but there's more than what meets the human eye. There is an untold number of "impossible colours" that humans can't see or even imagine. Earlier this week ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.