For PEOPLE's 50th anniversary, Oprah Winfrey breaks down the iconic 'You get a car' giveaway and explains the backstory behind her red Celine suit in her immortalized meme.

King, who pitched the giveaway to Winfrey, detailed to PEOPLE’s Pop Cultured in 2022 how a chance encounter with a Pontiac executive led to the “You get a car!” moment.