Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...

While summer is months away yet, one study has released some news that slushie-lovers should know ahead of the icy drink’s peak season. According to the BBC, a study published Tuesday to the ...

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...

Anyway, here's one thing that made me happy today. After an unsuccessful Hot Wheels hunt in a huge toy store the other day, I got lucky a few hours ago. I walked in and went straight for the ...

R.Park, A.R.Allen, C.B.Brown, R.Chahayed, O.Fedi, P.M.Lawrence II, Bruno Mars, T.M.Thomas, H.R.Walter, M.D.Chapman, N.Chinn Bruno Mars, Cirkut, O.Fedi, R.Chahayed ...

In fact, Camp Century, as Weiss’ icy home was known ... a day — came from a well dug in the ice with a drill that produced hot steam. Similarly, sewage was pumped down into a hole in the ...

Haryana cooler manufacturing factory fire: A massive fire broke out at a plastic cooler manufacturing factory in Haryana’s Rewari industrial area, prompting the deployment of 20-25 fire tenders ...

TL;DR: Amazon is producing two seasons of a God of War TV show, led by showrunner Ronald D. Moore. Despite not being a gamer, Moore is adapting the video game series for television. He ...