In spring, they come for the cherry blossoms. In fall, for the foliage tours. Now, more travelers are booking winter trips to Japan, as the country's reputation as a world-class skiing destination ...

along with the more famed Japanese ski resorts of Niseko and Hakuba, is known for powder snow, dubbed “Japow.” The resort areas are a huge part of Japan’s tourism boom, also fuelled by a ...

Visitors to Japan's ski destinations exceeded pre-pandemic levels in the winter of 2023, according to Visa. It didn't stop there — international arrivals climbed another 50% this past ski season ...