Efficient and effective delivery of consistent and powerful brand messages requires inter-organization and cross-platform alignment. This session will establish why integrated communications should ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Branded demand harnesses the power of integrated brand development and demand creation, with a focus on cultivating trust, aligning brand objectives with customer requirements, and employing data and ...

Integrated marketing strategies form the cornerstone of cohesive and effective brand communication in today’s saturated and fast-paced media environment. They ensure that every customer ...

West's 25 plus years of experience in corporate affairs, reputation, and integrated brand communications has seen her protect and promote the reputation of complex global businesses across diverse ...