Johnnie Walker Black Label Speyside Origin is a 12 year old limited-edition blended scotch whisky showcasing the rich, fruity ...

Johnnie Walker, a Scotch whisky owned by alcohol conglomerate Diageo, launched a new global campaign on Oct. 3 to spotlight its Black Label line, per information shared with Marketing Dive. The ...

According to IWSR data, Johnnie Walker is the number one selling scotch whisky brand in the world, with sales mostly based around its lower tier expressions like Black Label and Red Label.

Whisky brand Johnnie Walker has unveiled a campaign to promote its iconic Black Label through a bold new initiative "THE NEW BLACK", aiming to speak directly to this new generation of followers ...