You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Many WNBA players have publicly stated that revenue-sharing will be a crucial point in upcoming negotiations, though it is still unclear whether they are seeking a 50-50 split with the league. The ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

Innovations in AI, plastic surgery, weight loss drugs and cosmetics will change the beauty standards of tomorrow — and ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

At the Los Angeles Clippers' Intuit Dome, technology developers hope to forge transaction habits that can be replicated ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Welcome to the reality of the attention economy. Brands aren’t just competing with industry rivals; they’re competing with every scroll, every notification and every algorithm that decides what ...

Quick commerce platforms have taken the market by storm with their audacious "10-minute delivery" promises. But in cities ...