McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

How can you market your practice while remaining on the right side of the regulators? Leo Briggs explains the principles of ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Waterlooville, Hampshire / / August 2, 2025 / MedFire Media division of Logjam Solutions Limited Key Takeaways: A strong ...

Building public trust is essential for brands to cut through the noise, and storytelling is one of the most effective ways to do so. We live in an innovation age, and innovation leads to ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...