For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

“QLED generally implies superior colors, but some QLED models have been reported to cover less than 90 percent of the DCI-P3 ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Rising prices and shrinking budgets are pushing diners away from sit-down chains like Hooters and Red Lobster. Fast food and ...

Many WNBA players have publicly stated that revenue-sharing will be a crucial point in upcoming negotiations, though it is still unclear whether they are seeking a 50-50 split with the league. The ...

If agents perform their due diligence, they are likely to find that the SEC deal has fewer strings attached than what the Big Ten offers athletes.

For example, when employees of an international ... "The Business Culture in the UAE." Edamame Digital Marketing Japan. "Meishi – How to Exchange Japanese Business Card and Not-To-Do List." ...