Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

A recent webinar conducted by Farm Equipment featured Dean Barke and Casey Mizenberger from Fastline Group to help equipment ...

To stay on top of dinner conversations, here are the important terms you need to know ... A self-driving car is an autonomous agent, for example, because it has sensory inputs, GPS and driving ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

“It’s clear that traditional interruption marketing should be a thing of the past… The adversarial physician-industry relationship needs to be reformulated on more collaborative terms ...

The word "jargon" is a noun that refers to specialized language used by a specific profession, group, or industry. It includes technical terms or expressions that outsiders may find difficult to ...

That means your content will be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and Contracts) Of course, not everyone is ...

Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%. Similarly ...