The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut ...

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen ...

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will ...

The passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, we're ...

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge ...