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2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...
At their core, the most popular perfumes are magnetic to the ones who experience them. Within a series of tiered notes lies the power to unlock core memories, shift moods, or—in the case of the ...
And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ...
Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...
As a result, I’ve learned what makes a good one. When it comes to fragrance, “good” is subjective and often comes down to a matter of preference of taste. With that in mind, I spoke to a ...
The primary purpose of perfume is to leave you smelling divine. No matter your scent profile preferences, whether fruity, floral, or gourmand, one of the most important aspects of choosing a ...
Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.