Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell Will Coldwell Friday 31 May 2013 15:26 BST ...

We will be sharing lots of free kawaii coloring pages in the weeks to come and our first set of kawaii style coloring sheets is dedicated to kawaii food and all the things we eat.

Kawaii and cats go hand in hand! This cute illustration style is perfect for cat lovers and the world's best known cat, Hello Kitty is a perfect example of how cute cats drawn in this style can be.

A word that originated with the lower classes, rather than the social elite, “kawaii” entered into common usage in the 19th century, around the same time the word “cute” arrived in English.

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

The word kawaii (a Japanese word which is a rough equivalent of cute) is becoming an international word. However, why cute things attract us and how they affect our mind are not clear.