If that’s the case, take a page from Kendrick and get the right size, because one of the reasons Kendrick was able to make it work is because they are the perfect length to float above the midsole of his kicks imperceptibly.

Nothing boosts sales quite like people wearing particular merchandise during big performances on the biggest stage. From golf shirts to shoes, the bigger the stage, the bigger the potential sales of what the performer or athlete was wearing.

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the Super Bowl stage has seen legends lik