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LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.
In short: the LOL Surprise! Dolls are expected to be one of this season's must-have toys, and they're sure to sell out fast as a result.ET Style is here to help cure your holiday shopping woes ...
LOL Surprise 707 MC Swag Doll with 7 Surprises in Paper Ball — $4.99, originally $19.99 No worries if your kid missed out on other deals before, because now they can get these super stylish ...
LOL Surprise dolls have become the hottest toy this holiday season, earning a spot on multiple best-seller lists. "LOL is the biggest thing that we have ever done," says Isaac Larian, CEO of MGA ...
Unbox 15 surprises including a mini fashion doll with L.O.L. Surprise! J.K. Fan-favorite characters Queen Bee, M.C. Swag, Neon Q.T., and Diva are back with a fierce, runway-ready makeover. Product ...
This is the "L.O.L. Surprise! Big Surprise." ... These contain tiny items of clothing. Here's everything we got in our capsules. The second layer has 5 "fizz" balls with 15 items.
HOUSTON — A popular toy that tens of thousands of children got for Christmas has safety issues, several parents warn. They say kids are getting their fingers caught in the LOL Surprise! Glamper ...
Retail sales of the LOL Surprise franchise, which also includes revenue from licensed products, topped $4 billion last year and are expected to expand to $5 billion in 2019.