The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The Sun appears yellow from Earth due to atmospheric scattering, but in reality, it's a white star emitting all visible ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The U.S. National Science Foundation Daniel K. Inouye Solar Telescope, the world's most powerful solar telescope, operated by ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.