I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

After Lancôme launched its Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, the buildable, lipstick-balm hybrid promptly ...

There has never been a better time to splurge on all those must-have beauty products from Tarte ... because Amazon just ...

Luckily, savvy shoppers looking for the ultimate tinted lip balm have found Maybelline’s Lifter Glaze Oil Balm, saying that ...

The best plumping lip glosses do exactly what you think: provide a shiny color payoff with the appearance of fuller lips.

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

Scroll through this impressive list of the best Glossier products, recommended by the Good Housekeeping beauty team.

From glow-boosting lip treatments to salon-worthy hair tools, these are the standout products worth your spend this month ...

Mother’s Day gifting too often falls into the same cozy-robe, scented-candle rut, which means it’s time for a trip to Target.

Valentino Beauty has a new lip product in its lineup, and reviews are already calling it a smashing success. It’s called the ...

In an interview with Vogue, SZA teased the three lip gloss shades: two tinted formulas called In the Flesh and Strawberry, ...

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.