More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...