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Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

It means that brands only pay for their ads when those (who view it) complete the desired action. Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the ...

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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American ...

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Here are four actions you can take to make that shift. Marketing departments often organize their content road map around content categories, listing out plans for blog posts, webinars, whitepapers, ...