Books give you inspiration, ideas and information. Here are 4 new nonfiction books on climbing to the executive rung, sales, ...

A strong brand can be the deciding factor between being remembered and forgotten. It is crucial to understand the art and science of branding. Here are four must-read books on branding that will help ...

In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

While writing the books was fun and exciting, marketing and selling the books was unchartered territory for me. In customer success, you have the benefit of knowing your customer. Therefore ...

In his Marketing 3.0, Philip Kotler, author of some 20 marketing books, suggests we have been going through a process of social adaptation, organizational readjustment, and changing personal ...