Books give you inspiration, ideas and information. Here are 4 new nonfiction books on climbing to the executive rung, sales, ...

A strong brand can be the deciding factor between being remembered and forgotten. It is crucial to understand the art and science of branding. Here are four must-read books on branding that will help ...

Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

In his Marketing 3.0, Philip Kotler, author of some 20 marketing books, suggests we have been going through a process of social adaptation, organizational readjustment, and changing personal ...

Peter Maple, now a senior lecturer with South Bank University, wears not only his academic hat but also draws heavily on his hands on experience at a senior level with major charities to provide a ...