The Australian Influencer Marketing Council (AiMCO) has announced the release of 29 case studies from all the winners of its ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

We look at smart new ways to approach fan engagement, which is evolving in ways that are both cutting-edge and deeply rooted ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Dr. Adrienne Foos, assistant professor and Marketing Department chair, and Kristen Ryan, Marketing lecturer, co-authored a case study titled "Got Bugs? Pioneering The Future of Sustainable Protein ...

A Utah manufacturer says the truth prevailed. But a former federal regulator believes the dismissal of the case against Xlear ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

After exploring options, the company partnered with Medium Blue Search Engine Marketing. Four years later, that partnership has resulted in Panel Systems Unlimited's tripling of its sales goals and ...

First-of-its-kind solution proactively combats digital threats leveraging intelligent automation and expert human oversight IRVINE, Calif.--(BUSINESS WIRE)--Alorica Inc., a global leader in ...

Key Points Digital transformation is a wholly transformative process for an entire organization, not just processes or ...

Through Bucknell’s Senior Design capstone course, engineering students collaborate to solve problems for industry and campus ...