The Australian Influencer Marketing Council (AiMCO) has announced the release of 29 case studies from all the winners of its ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

We look at smart new ways to approach fan engagement, which is evolving in ways that are both cutting-edge and deeply rooted ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Dr. Adrienne Foos, assistant professor and Marketing Department chair, and Kristen Ryan, Marketing lecturer, co-authored a case study titled "Got Bugs? Pioneering The Future of Sustainable Protein ...

A Utah manufacturer says the truth prevailed. But a former federal regulator believes the dismissal of the case against Xlear ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Ready Credit's patented technology and process eliminates cash handling for organizations otherwise seeking to accommodate cash-paying customers. Following a private equity acquisition by Clarion ...