In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

Childhood and Early Influences[MG1]  Mikhail Irzak was born in the late seventies, in Russia’s northern Murmansk region. His ...

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you slept. Your content? AI-generated and scheduled. Welcome to the AI ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

We’ve all had customer service where the human element made or broke the experience. Maybe it was for better – that person ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

In 2024, Havas launched Converged, a global strategy that integrates media, creativity, production and technology into a single, end-to-end model, powered by its Converged media tool. The company ...

Free burgers and nachos, and the will to survive for Group of Five schools in the new college football landscape.

In a world of constant change, leaders face unique challenges that demand practical solutions. This article provides valuable ...

recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics: Compared to traditional marketing, social media marketing has several ...

Real-life experts weigh in on the most important question of our time: Could an actual franchise like the White Lotus possibly resuscitate its reputation after this many dead bodies?