So, if you're struggling to align multiple touchpoints, channels, and messages via a seamless, connected journey that's automated and data-fueled, here's some advice. Building the marketing engine ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

Perhaps most costly is how channel-level analysis leads to chronic underinvestment in top-of-funnel marketing. When each channel is evaluated independently, the true value of awareness campaigns b ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

By prioritising BoF channels like paid search, marketers risk neglecting demand-driving activity at the top-of-funnel (ToF) via video-led social ... we were able to support key marketing principles ...

By providing consistent exposure to brand messages across various channels and devices, it encourages consumers to move further down the marketing funnel, from awareness to consideration and purchase.

AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll ...