You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

I recently read an enlightening Moz post that took that digital funnel and paired it with some lesser-known features of Google Analytics to pinpoint the specific marketing channels that are working ...

Zero-click searches and decreasing top-funnel traffic Due to the rise ... marketers focus on customer intent rather than marketing channels. The growth of artificial intelligence has resulted ...

So, if you're struggling to align multiple touchpoints, channels, and messages via a seamless, connected journey that's automated and data-fueled, here's some advice. Building the marketing engine ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

Perhaps most costly is how channel-level analysis leads to chronic underinvestment in top-of-funnel marketing. When each channel is evaluated independently, the true value of awareness campaigns b ...

All the channels used to create a dialogue with customers have their own place in the marketing funnel. Companies need to convince their Web people to dedicate some real estate to promote the mobile ...

By providing consistent exposure to brand messages across various channels and devices, it encourages consumers to move further down the marketing funnel, from awareness to consideration and purchase.

By prioritising BoF channels like paid search, marketers risk neglecting demand-driving activity at the top-of-funnel (ToF) via video-led social ... we were able to support key marketing principles ...

SlashExperts, a pioneering platform built for B2B marketing and sales teams, has announced a significant milestone in its journey to revolutionize the modern buying experience. The company has ...