With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

The public relations agency's advantages are that you get to use that creativity to the max, you're always on your mental toes, and you deal with a variety of interesting people all day.

Every time I read an article about public relations, my heart sinks ... the ubiquitous retainer and cookie-cutter PR process do not help the majority of agency customers. The definition has been ...

In fact, 41% of marketing managers said they find their public relations agency to be overly focused on achieving media engagements rather than securing quantifiable content placements, IBA's research ...