The result is a mobile marketing strategy map illustrating how elements of the mobile customer experience support or enable marketing initiatives (see diagram).

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Content marketing teams exist to support all kinds of businesses goals. Some are more important than others. Goals can be strategic, tactical or based around task completion. Macro, micro, nano.

Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...

The marketing maturity journey has four stages: emerging, aligned, unified, and optimized. In each of those, you will find varying degrees of sophistication in marketing strategy and tactics, as well ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

With over 5 billion internet users worldwide and an average of 3.5 billion searches carried out every day, businesses depend on a well-developed digital marketing strategy to stand out amongst ...

At a time when organic reach on major social media networks always seems to be declining, you’ll need to implement a solid marketing strategy to make the cut.