Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

ClickUp: A marketing strategy template with built in project management ClickUp is an aesthetically pleasing project management tool. Its templates help you go from planning to execution without ...

As this function matures, it is critical to have a strategic road map. Nikki Tyrer of Accenture articulated this need when she said, "While vision is a key aspect of marketing strategy, the failure to ...

Read the room. It’s tempting to want to laser-focus your marketing/PR attack on your competitor as a lightning strike in a zero-sum game to steal market share. But that would be a mistake.

- Layla Kasha, Grocery Outlet 6. Use Video To Break Through The Noise When creating a social-first marketing strategy, the medium is just as important, if not more important, than the message.

Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Building an AI marketing strategy can help your business effectively incorporate artificial intelligence into your marketing efforts to provide deeper insights into customer behavior, personalize ...

To get your marketing to stick in your customer’s mind, try to make the campaign’s messaging strong and consistent. Use your target audience to create a brand voice that resonates with them ...

This activity is where we integrate insight and map out exactly where, when, and how the content marketing strategy will provide it. Designing a measurement and value approach is a core piece of ...