Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights ...

Now that the Web Vitals extension has reached "end of life" stage, the Chrome team has stopped maintaining it. All users are strongly encouraged to start using the comparable functionality built into ...

A front-row seat to the shift from traditional TV to streaming, and what's coming in CTV and omnichannel advertising.

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...