Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Is Poppi’s $800K Vending Machine Stunt Worth The Buzz?
The PR move that has consumers pissed off but buying Poppi. The post Is Poppi’s $800K Vending Machine Stunt Worth The Buzz? first appeared on Spoon University.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi sent vending machines to influencers — and it majorly backfired
Ahead of the ad’s debut, Poppi sent branded vending machines to 32 separate influencers, including Shane , Rachel Sullivan , Kaeli Mae , Rachel Gaede , Avery Woods , Emilie Kiser and Vidya Gopalan.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash - The brand has recently gone under fire for one of its marketing strategies
Poppi Founder Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
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New pilot program installing vending machines with feminine products in some Boston neighborhoods
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