The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK.

In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has ...

In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked and modern-day horsepower is sculpted like ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the ...

Pictet Asset Management Holding SA lifted its position in Mattel, Inc. (NASDAQ:MAT – Free Report) by 11.0% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 49,931 ...

Mattel and Hasbro are facing tariffs on countries where they source their toys after reducing reliance on China where ...

Shares of Mattel and Hasbro fell after President Trump unveiled a sweeping new tariff plan. Mattel's stock price sank 6%, to $18.67, in postmarket trading, while Hasbro's declined 4%, to $60.19.

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

If you don't like shortcuts, getting Mattel's Hot Wheels Collector Edition cars requires a more unconventional approach: it's ...

They’re big and they’re loud. Monster trucks have been huge crowd-pleasers in the USA for many years, but now they are ...