Discover the best lipstick shades to match your skin's undertone and avoid clashing colors to get a natural looking makeup.

Cue Rimmel’s Lasting Finish Extreme Lipstick in Heather Shimmer, a creamy, soft plum-mauve hue with a hint of shimmer that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Touting the tagline “Bigger Than Beauty,” Thrive Causemetics has made its mark by promoting cosmetics that make a difference.

After Lancôme launched its Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, the buildable, lipstick-balm hybrid promptly ...

Candice Swanepoel and Joan Smalls starred in the Tropic of C by Candice Swanepoel summer collection for campaign for Victoria ...

Summer is here! Whether you’re heading out for a weekend getaway, running errands in the city, soaking up the sun, or just at ...

Discover insider techniques to perfect natural-looking makeup that enhances your features without masking your unique beauty, ...

I love a good dupe, but I'm the first to admit that sometimes you get what you pay for when you cut costs. It's great getting ...

There’s no time like the present to let your mom know how much she means to you. While she deserves her flowers (literal and ...